The Federal Trade Commission: Most Car Ads are ILLEGAL

Can you remember reading, seeing or hearing a car dealer’s advertisement that had no fine print? The TV advertisements are especially egregious because, even with HD, it’s literally impossible to read the fine print. If the print were large enough, it’s not displayed on the screen long enough for you …

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Earl Stewart’s Business Ethical Dilemma

An ethical dilemma is a complex situation that involves a mental conflict between moral imperatives, in which to obey one would result in transgressing another. One was recently forced upon me by Toyota Motor Sales, TMS, for whom I’m franchised to sell new Toyotas. Most auto manufacturers have rules preventing …

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“RED FLAGS” TO WATCH FOR WHEN BUYING A CAR

The “Big Sale Event”  If you look online or watch TV, you will find that most car dealers in your area are having a sale of some kind. It may be because of a current holiday, “too large an inventory” of cars, to “reduce their taxes”, “the manager is out …

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Car Buyers: Beware of “The Box”

OK, you’ve just bought that new or used car and the pressure is off…right? WRONG! The next step for the car dealer is to get you into the “box”. You won’t hear this word mentioned. It’s inside car dealer slang for the F&I office or the business office. This is …

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10 New Year’s Resolutions for Florida Car Dealers

I was recently interviewed for an article by a reporter for Nationwide Insurance’s Blog, “In the Nation”. The reporter asked me to “Identify 3 trends that I believe will shift in the automotive industry by 2025.” This is what I told her would be the first and most important trend: …

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Buying a Car When You Have a Credit Problem

There are fewer things more sensitive or embarrassing than having to share your personal credit problems with a stranger. Having credit problems can also put many buyers in a weakened and defensive position when buying a car. Many people with bad, or too little, credit feel like the car dealer …

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